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Why Dangote Group introduce new products into the market

By Charles Nwaoguji
Dangote Industries Limited, has launched new products at the on-going Lagos International Trade Fair at the Tafawa Balewa Square (TBS) Onikan, Lagos.

The products includes the new Blocmaster cement from the staple of the company’s flagship business unit, Dangote Cement Plc.

NASCON Allied Products Plc, the producer of the prominent Dangote Salt and DanQ seasoning also introduced Dangote Stew mix and Curry powder to the delight of visitors to the company’s stand.

Other business units from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mill, Dangote Agrosacks, Dangote Pasta, and Dangote Cement.
Some of the products displayed at the fair include Danvita, Alkama (wheat meal), confectionary flour, sugar, salt, Dangote seasoning, and its pasta varieties.

Chief Corporate Communications Officer, of the company Anthony Chiejina, before the commencement of the fair, promised that visitors to the group pavilion at fair will have the opportunity of buying products of these companies at reasonably reduced prices.

A unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack. The pack contains products from the stable of business units within the Group and is offered to participants at the fair at a much reduced price.

The statement indicated that, the economy pack which contains household products like Dangote spaghetti, macaroni, sugar packets as well salt and season products range would be combined in a pack at a giveaways price.

The combo pack, it stated further will offer participants at the fair an opportunity to purchase all consumable product range in Dangote Group in a single buy.

There will also be free samples of the products for the visitors. Dangote Pasta will be offering free samples of several varieties of its products to visitors to the kitchen/restaurant which will be attached to the Dangote Stand to wet their appetite.

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